Disney began limited AI-search tests on ESPN and Disney+, supporting natural-language questions, recommendations, text, and voice.

Disney began beta testing AI-powered search and content-discovery functions on ESPN and Disney+. The tests are limited rather than a full release across all users.

ESPN Search lets selected users ask sports questions in natural language. It generates answers, related content, statistics and recommendations using ESPN articles, videos, research data, internal knowledge bases and sports-data systems.

Disney+ is separately testing an AI content-discovery tool with a small user group. Users can describe what they want to watch through text, voice or predefined prompts, and the system recommends content based on their current interests rather than relying only on prior viewing history.

The sources do not identify the underlying AI models, cloud infrastructure or test-group size. They also do not provide a schedule for broader availability.